The Big Issue magazine is now read by 270,000 Australians every fortnight, according to the latest Roy Morgan Australian Magazine Readership research.
The figures show that readers have rallied to support the much-loved publication through the COVID-19 crisis. Despite a 4 per cent drop in magazine readership industry-wide and the closure of several titles, The Big Issue’s readership has bounced back by 35 per cent since the same time last year.
The Big Issue CEO Steven Persson said while there’s still a long way to go, these figures a show of confidence in The Big Issue’s role as an integral and cherished part of the Australian community.
“Loyal Big Issue readers have shown their commitment to supporting our vendors by getting back out there to purchase a magazine, where COVID-19 restrictions allow,” Mr Persson said.
“The pandemic has proved a significant challenge for The Big Issue and our vendors. While there is still a long way to go, this upside in our readership gives us confidence that with the support of our community, we can continue providing employment opportunities to those living on the margins well into the future.
“On behalf of our vendors, we extend a heartfelt thank you to our 270,000-strong readership base who have continued to support The Big Issue throughout these challenging times.”
Overall, general interest magazines such as The Big Issue are now the second most read category of magazine, with close to 20% of the population reading a title from this category.
If you would like to purchase The Big Issue magazine, visit your vendor each fortnight for a new edition. If your local vendor is not selling due to COVID-19 restrictions, consider taking out a short- or long-term subscription. All subscriptions are packed by our Women’s Subscription Enterprise, which provides work opportunities for women experiencing homelessness, marginalisation and disadvantage.
Photo: Mark Munro